Recruitment Marketing Strategies to Attract the Best Talent in 2022

There are various channels for job seekers to research your company and it’s important to have a strong presence on these channels to attract top talent. Here are some recruiting marketing strategies to consider to help your company stand out:


1. Optimize your website


Your website is often the first impression job seekers have of your company, so it’s important to ensure that it clearly communicates what your company does, its mission, and its culture. Consider creating a dedicated career website or page for potential employees.


2. Make your brand visible on social media organically


Social media is a great way for candidates to learn about your company culture. Share content that highlights the positive aspects of your company and its culture, such as in-office events. Social media is also an effective way to attract employees, as leads generated through employee social media activities are converted seven times more often than other leads.


3. Reach a new audience with Facebook ads


Facebook advertising allows you to advertise on both Facebook and Instagram and target users based on factors such as job titles, education levels, interests, and locations.


4. Track your employer brand on review sites


Job seekers want to get a sense of how current employees feel about working at your company, so it’s important to manage your employer reviews and respond accordingly.


5. Communicate with potential employees via live chat


Live chat can be a great asset for your recruitment and marketing strategy. It allows you to interact with potential employees 24/7 and answer any questions they may have about job postings or the location of your office.


6. Use YouTube ads


With YouTube advertising, target your company videos directly to potential employees, and it will get you more recognition!


With Pratik Human Resources, a recruitment agency in Turkey, you will reach the right candidate for your company in a short time. If you are looking for a candidate, contact us now!