- January 3, 2023
- Posted by: Content Team
- Category: Blog
The onset of the Covid-19 pandemic and the resulting disruptions to daily life and work has had a profound impact on individuals and businesses around the world. As governments begin to lift restrictions and the economy begins to reopen, it is clear that returning to pre-pandemic conditions will not be possible. Instead, we must consider what the “new normal” will look like.
In the coming year, a significant portion of the workforce will likely continue to work remotely or on a rotational basis, even as businesses reopen. This shift is driven by the fact that people’s priorities have changed, with a focus on protecting themselves, their families, and their communities. While some companies may return to full-time in-office work, others will adopt hybrid or fully remote models. As we move forward, it is important to consider the best approach for your business and your employees.
Here are four recommendations for navigating this uncertain future:
1. Empathy, authenticity, and transparency
Changes in values and motivations can lead to permanent shifts in behavior. As such, companies need to anticipate a workforce that will expect greater empathy, authenticity, and transparency from their leaders. These skills are particularly important in the digital age, as leaders must be able to effectively communicate and connect with their employees through virtual channels. By building a culture of empathy, authenticity, and transparency, companies can foster a positive and productive work environment.
2. More remote and flexible working
One of the silver linings of the shift to remote work during the pandemic is that it provided evidence that flexibility and productivity can coexist. As companies consider their options for the post-pandemic world, it is important to take into account the preferences of employees and the impact on productivity when determining policies on flexibility.
3. Investing in digital HR infrastructure
Human resources professionals anticipate that the way they recruit and retain employees will shift in the coming year. Many HR processes have already been digitized to improve speed and efficiency. It is expected that investment in digital HR initiatives will continue to accelerate in 2023, and companies that do not adapt to these changes may be at a disadvantage.
4. Digital labor markets
The Covid-19 pandemic has presented an opportunity for businesses to transform and redesign not only their physical workplaces but also their relationships with their employees.
By being open to change and taking a long-term perspective, companies can accelerate their plans for redesigning their workforce in areas such as talent management, onboarding, hiring, training, and reskilling. It is important to keep in mind that the rules of the game have changed and will continue to evolve in the coming years.